Results
What our own accounts actually produced. Insurance, where the system was built, and mortgage, where we are newer. The weak accounts are left in.
How to read every number on this page
The one brokerage month we can show
One mortgage brokerage, month three of the engagement. This is the only funded loan data we hold in the vertical, and we say that out loud rather than dress it up.
68 enquiries
In the month, from that brokerage's own ads and funnel.
9 funded files
Counted in their CRM, in month three of the engagement.
$65 to $24 per enquiry
Cost per enquiry at the start of the engagement against cost per enquiry by month three, same account.
We run the same system on ourselves
Sore Thumb sells to mortgage brokerages using the exact system in this pack: Meta ads, a qualification funnel, instant follow up, calls booked into a calendar. These are our own numbers, from 17 September to 6 October 2026.
| Line | Figure | Source |
|---|---|---|
| Ad spend | $3,236 | Our own Meta account |
| Applications completed | 43 | Our funnel, deduped by email |
| Cost per application | $75 | Spend divided by applications |
| Calls booked and held | 15 | Our calendar, matched by email |
| Cost per held call | $216 | Spend divided by held calls |
Fourteen live accounts, 90 days
Every insurance account we ran in the 90 days to 5 October 2026, anonymised, sorted by spend. $43,901 of ad spend, 797 enquiries, $55 blended. The last four rows are the honest part: accounts where the cost per enquiry is bad and we are either fixing them or telling the client to stop.
| Account | Ad spend | Enquiries | Cost per enquiry |
|---|---|---|---|
| Account A | $5,982 | 101 | $59 |
| Account B | $5,618 | 153 | $37 |
| Account C | $4,390 | 110 | $40 |
| Account D | $4,088 | 71 | $58 |
| Account E | $3,920 | 129 | $30 |
| Account F | $3,675 | 53 | $69 |
| Account G | $3,263 | 59 | $55 |
| Account H | $2,473 | 7 | $353 |
| Account I | $2,354 | 24 | $98 |
| Account J | $2,271 | 4 | $568 |
| Account K | $1,728 | 3 | $576 |
| Account L | $1,623 | 39 | $42 |
| Account M | $1,285 | 22 | $58 |
| Account N | $1,231 | 22 | $56 |
Three ways an account goes wrong
The offer is too narrow
Tight screens on a small market produce a handful of expensive enquiries. The fix is a wider screen or a bigger geography, not more budget.
Nobody works the enquiries
The most common failure, and not a media buying failure. If the first call goes out the next day, cost per enquiry stops being the problem.
The page does not commit
Clicks arrive and nobody starts the quiz. That is page copy and question wording, and it is visible in our tracking the same day.
Open the accounts on a call
We will screen share the live ad accounts behind every row on this page, the funnel tracking behind the enquiry counts, and the CRM behind the funded files. Figures on this page were read from the accounts on 6 October 2026.