ROI and growth map calculator
Set your enquiry target and how tightly we screen. It returns the ad spend required, the officer hours it needs, and the cost per funded loan, plus a 6 or 12 month growth map.
Which numbers are ours and which are yours
Cost per enquiry and the qualified rate are ours, so they are fixed. Close rate and commission are yours, so they are editable. The baseline is $45 per enquiry at the standard screen, with each tighter screen adding roughly 35%. That band is where our own live accounts sit, and the one mortgage account we have run came down from $65 to $24 an enquiry by month three.
Your inputs
Step 1 · your target
Step 2 · your economics
Your growth map
While the account is profitable, spend steps up each month and volume compounds. Pick the increase and the horizon. Nothing here assumes your close rate improves, and nothing here assumes we get cheaper.
Bars are commission written per month at the inputs above.
| Month | Ad spend | Enquiries | Qualified | Funded | Commission | Cumulative net |
|---|
What this model does not do
- It does not forecast. Every output moves with the numbers you typed in.
- It assumes your officers can work the volume. Watch the officers needed figure, not just the spend.
- It assumes one funded loan is worth the commission you entered, flat, with no seasonality.
- It ignores your own costs: officer pay, processing, lender fees and everything downstream of the conversation.
- Month one is never the steady state. Learning, creative testing and the first screen adjustments happen there.
- A 30% monthly spend increase is aggressive. We would not run it without the funded numbers holding for three months first.