About Sore Thumb
A small operating team that builds and runs acquisition systems for mortgage brokerages and insurance agencies, inside assets the client owns.
What we are, and what we are not
We build and run acquisition systems. We are not a lender, not a broker, not a licensed producer and not a lead vendor. We are never paid on production, and we do not sell the same enquiry twice.
Who you actually work with
Brian O'Neill
Founder. Former full stack engineer and technical co founder, now running the agency. He takes the strategy calls, owns the offer and signs off every client build.
Media buying
Daily buying across live client ad accounts, creative testing and the weekly decisions on spend.
Creative
Statics, video edits and the compliance furniture on every asset, produced in house on a weekly rotation.
Automation and AI
The funnel, tracking, CRM build and the AI follow up layer that works every enquiry inside working hours local to the borrower.
Behind the claims
| Item | Position | Basis |
|---|---|---|
| What we run | Live Meta ad accounts for insurance agencies and mortgage brokerages | Client owned Business Managers, partner access |
| Vertical origin | Insurance first, mortgage second | Most live accounts today are insurance agencies |
| Mortgage proof | One brokerage: 68 enquiries and 9 funded files in month three, with cost per enquiry falling from $65 to $24 | That account's own ad and funnel data. Section 6 |
| What we report against | Cost per funded loan | Monthly review, from your CRM outcomes, not from Meta's counter |
| Fee | $1,000 setup plus $2,000 a month, or $5,000 paid in full, over 90 days | Current standard pricing. Section 9 |
| Ad spend | Paid by you, direct to Meta, no margin | Your Business Manager, your card |
Ask
We will screen share live dashboards on a call, open the ad accounts behind the figures in section 6, and walk the funnel and the AI conversation history end to end. Where a client has agreed to take the call, we will connect you.